How to Build Your Personal Brand

ABOUT THIS COURSE

Whether you like it or not, you have a personal brand. How you look, talk – what you watch, how you work, what people say about you, everything associated with you; your beliefs, what you post on social media, and who you follow on Instagram. Literally everything makes up your personal brand – whether it’s your social or professional persona, you have a unique brand.

You may eschew this as frivolity and consider yourself as above others’ opinions of you, but the truth is that in this day and digital age, before you are invited to a job interview or even considered as a volunteer in a non-profit, there is usually a quick Google search to find out more about you.

Use this powerful tool of personal branding to your advantage and control the narrative about you than let it take its own unfettered shape and form!

SESSIONS

  1. What is Personal Branding
  2. Why Should I Bother?
  3. Personal Branding Gone Wrong
  4. Taking Inventory of Current Assets
  5. Your Target Audience
  6. How to Make it Work
  7. The Key Values of Personal Branding
  8. Bringing Your Brand to Life

8

Sessions

143

Minutes

Mrs Leela Jesudason
Director, Burson Cohn & Wolfe

A top marketing communications strategist, Leela Jesudason, Director of Burson Cohn & Wolfe, has had extensive experience in growing and developing various global brands.
Having worked as a publicist for celebrities in the region previously, she has helped luminaries notably stand out during this rapidly evolving digital age.

mrs-leela-jesudason

Mrs Leela Jesudason
Director, Burson Cohn & Wolfe

8

Sessions

143

Minutes

ABOUT THIS COURSE

Whether you like it or not, you have a personal brand. How you look, talk – what you watch, how you work, what people say about you, everything associated with you; your beliefs, what you post on social media, and who you follow on Instagram. Literally everything makes up your personal brand – whether it’s your social or professional persona, you have a unique brand.

You may eschew this as frivolity and consider yourself as above others’ opinions of you, but the truth is that in this day and digital age, before you are invited to a job interview or even considered as a volunteer in a non-profit, there is usually a quick Google search to find out more about you.

Use this powerful tool of personal branding to your advantage and control the narrative about you than let it take its own unfettered shape and form!

SESSIONS

  1. Part I: Great Sins of Speaking
  2. #2 & #3 Great Sins of Speaking
  3. #4 & #5 Great Sins of Speaking
  4. #6 & #7 Great Sins of Speaking
  5. Part II: Great Ways to Speak so People Listen – Ways 1-2
  6. #3 & #4 of Great Ways to Speak so People Listen
  7. #5 & #6 of Great Ways to Speak so People Listen
  8. #7 & #8 Great Ways to Speak so People Listen
  9. Part III: I’m Glad You Asked

ABOUT THE COURSE MASTER

Mrs Leela Jesudason
Director, Burson Cohn & Wolfe

A top marketing communications strategist, Leela Jesudason, Director of Burson Cohn & Wolfe, has had extensive experience in growing and developing various global brands.
Having worked as a publicist for celebrities in the region previously, she has helped luminaries notably stand out during this rapidly evolving digital age.

(*Billed annually)